Email marketing is one of the easiest ways to build a relationship with your customers. It can be used to promote products or services directly to the target audience. You can also use email marketing to just spread awareness about your brand. The main advantage of email marketing is that it gives the customers a sense of loyalty and intimacy as the marketing is being done directly through their inbox.
This article will provide a beginner’s guide about the advantages and the workings of email marketing.
What is Email Marketing & Why Choose it?
In simple words, email marketing is the marketing of the products or services to the customers via email. Unlike other marketing channels, email marketing builds direct communication with the customer as the marketing is being done in the inbox of the customer.
According to the data, email marketing is the most cost-effective marketing out of all the other marketing techniques. Furthermore, it is easier to keep track of all the KPIs and metrics like CTR (click-through rate), Open rates, and conversions. This data can then be used to create an effective email marketing strategies in the future.
Various Uses of Email Marketing
You can use email marketing for various purposes. A few of these purposes are described below:
1. Welcoming New Sign-ups
Sending an automated email to a potential customer who has just signed up on your website will give a very welcoming gesture and build an intimate relationship from the start.
2. Announcing Offers and Discounts
Additionally, you can use email marketing to announce incentives and offers for the customers. This will encourage the customers to view the new deals and can generate conversions.
3. Abandoned Add to Carts
Sometimes, a customer may add a product to their cart but forget to purchase it. Sending an automated email after a set amount of time to the customer may remind them to purchase. If the customer is still not purchasing, you can offer a discount and generate a potential conversion through this email.
How to Create an Email Marketing Campaign for a Beginner?
Following are the steps to create an email marketing campaign for a beginner:
1. Creating an Email List
By adding a sign-up form on your website, you can acquire basic information about the customer like their email, age, location, etc. This information can be used to effectively target the customer in the future for different products.
2. Select the Marketing Goal
Once the platform is selected, choose a goal for the email marketing campaign. For instance, the goal can be to increase sales, acquire leads, spread awareness, or drive traffic to the website, etc.
3. Design the Email Template
After creating a customer list, choose a platform for email marketing. Next, design an email template or select one from the predesign templates. Make sure the design is consistent with the branding of your business, and your marketing goals, and that all the information is readable and appealing.
4. Customer Segmentation
Once the goal is defined, then move on to the customer segmentation and create various categories of the customer list. For instance, you can create segments based on the demographics (e.g. age, location, work), behaviors (e.g. online shopping, impulsive buyer), or interests (e.g. fitness, sports) of the customer.
5. Testing of the Content and Segments
After designing the email, test various designs with various copywriting and segmentation to check which one gives the most effective results. This testing is known as A/B testing and it is a very important part of checking whether an email will work or not before spending all the budget on it.
6. Scaling the Campaign
After the testing phase, scale the campaign and use the budget only on the email that gave the most effective results. By doing this, a greater budget will further optimize an already proven to be successful email and will surely produce good results. At last, analyze the campaigns and use the additional data to optimize any campaigns in the future.
FAQs
1. What is email marketing?
Email marketing is a way to market your products or services to customers directly through their inboxes.
2. Why is email marketing effective?
The first reason for its effectiveness is its cost efficiency. Furthermore, it is easy to track the results of the campaign as compared to other marketing channels.
3. How do I start an email marketing campaign?
To start an email marketing campaign, follow these five steps: establish your email list, define clear objectives, create a template, audience segmentation, content testing, and campaign scaling.
Conclusion
To start an email marketing campaign, you have to follow five easy steps which are as follows: establishing your email list, defining clear objectives, creating a template, audience segmentation, content testing, and campaign scaling. By following these steps correctly, you can directly target your customers in their inboxes and can potentially build a strong and long-lasting relationship with them.
