Want to master the art of Google Pay Per Click advertising?
Google ads are quite a famous and effective strategy of digital marketing. These ads appear on different pages of search engines against different search results. According to statistical analysis, more than 80% of companies are using Google ads for PPC marketing. As it is highly cost-effective and takes less time to show significant results, most of the users are small businesses and startups. These small companies run their own PPC campaigns using Google ads to target new clients and increase brand awareness.
However, you need to use several techniques and different strategies to run successful Pay Per Click Advertising. See the following tips and tricks to make yourself a Google advertising expert.
Tips and Tricks for Google Pay Per Click Advertising
Let’s discuss the best strategies and tips to initiate your Google Ad campaign to run successful marketing campaigns.
1. Build a Comprehensive Strategy for Keywords
Keywords are the main ingredients of any successful Google PPC campaign. When a company adds relevant keywords that match the search queries of the audience that they are targeting, the ads appear to the right audience. No matter what type of services and products you are selling, you must choose the right set of keywords for your ads. Therefore, while searching for the keywords you have to think about the audience.
For example, what are the issues your audience is having and what type of solutions they are looking for?
You also have to consider the type of query they mostly use to search for particular items.
Types of Keywords
Then you also have to think about the type of keywords that will suit your marketing campaigns, for example, whether you need to go with long-tail keywords or short-tail keywords. If you use long-tail keywords, they are most likely to rank as compared to short-tail keywords. You can also use low-level keywords that have low search results, however, these keywords are good for targeting your niche’s audience.
2. Right Targeted Audiences
What do you know about the genre of your audience? Whenever an advertiser initiates a Google Pay Per Click Campaign they have to specify the buyer’s persona. A buyer persona is a fictional term that tells you about your ideal audience and what type of group of buyers you need to target based on specific information including market research, competitor analysis, and search queries of audience.
Moreover, when you know the buyer’s persona you can understand the customer’s behavior, their interests, likes and dislikes, and pain points. It also helps you understand the possible touch points that a customer may take during its buyer’s journey. For effective Google Pay per click advertising, you have to specify, the geographical location that you want to target, the age, and behavior of customers, demographics, and devices they are using to put search queries on search engines.
3. Write Compelling Content for Ads
Writing compelling content for ads is not as easy as it looks. Your content is the first thing that users will get to interact with, therefore, it has to be engaging and interesting. You can add social proof such as showcasing other people’s reviews about your product, focusing on the fact that how these products can improve people’s lives, and giving a clear call to action by adding a CTZ button with a compelling statement.
4. Optimize Your Landing Page
If you really want to increase the conversion rate by using PPC strategies, you have to optimize your website and landing page. Whenever a customer interacts with your ads search engine, that is only the start of their customer journey. To keep them engaged and force them to compete with the buyer’s journey, you have to assist them on each level of the marketing funnel with your responsive content.
5. Track the Performance of Your Campaign
It is essential to track the performance of your campaign to see how well it is performing and how many impressions and clicks you have gotten so far. Tracking user behavior and gathering essential and valuable insights regarding your campaign will help you generate future campaigns and improve the strategies by considering your data.
6. Conduct A/B Testing
If you make different variations in your ad copy to conduct experiments to see what type of ads performs more successfully, it will help you improve your ad strategies and assist you in making data-driven decisions. There are different things that you can A/B test, for example, audience, keywords, landing pages, visuals, content, and device strategies. Due to the low Google advertising cost for small businesses, it is a budget-friendly way to bring more audience to your website.
7. Create Visual Content for Ads
Visual content is the most powerful tool when working with Google ads. Your visuals are the first and most interactive object that has the capacity to bring customer attention toward your brand. Different display ads carry your brand-relevant visuals such as images and videos that take a lot of screen place and are a great choice for those businesses who are targeting mobile audiences. Moreover, when you use authentic data it turns your ad into a trusted link and will reduce the chances of click fraud detection.
8. Run Your Ads on Market Places
Most people believe that ads on unknown websites can be fraudulent and there is a chance of click fraud detection. Therefore, you have to run your ads on well-known marketplaces and authentic online sites such as eBay, Amazon, and other sites.
Also Read About Top Strategies for Google Advertising in Small Business
Final Thoughts
Google Pay Per Click Advertising is a great opportunity for both small and large enterprises. However, there are several things that you need to work on while planning the best strategy, such as you have to clearly defining the campaign’s goals, properly writing the headlines, and using different remarketing strategies for a successful campaign.
